"The New Generation of Beauty
VENeffect Anti-Aging Intensive Moisturizer is a potent blend of plant based phytoestrogens, emollients and peptides to address the effects of hormonal aging on skin. Created by sister duo, Cecil Booth, a beauty industry veteran, and Rebecca Booth, M.D., an OB/GYN specializing in hormonal wellness, their line harnesses their experiences professionally and as women to optimize hormonal vitality throughout the month and as women uniquely age. They call this phenomenon the Venus Effect, thus their brand, VENeffect."