The Venus Effect Science
The founders of VENeffect were inspired by a phenomenon they describe as “The Venus Effect,” their metaphor for the peak vitality and beauty that accompanies peaking estrogen during our most fertile years. As women, we have the benefits of estrogen to enhance virtually every aspect of femininity, from the curve of the waist, to the lift in the voice, and certainly the glow in a woman's skin. While this phenomenon is fleeting – within the month and as we age – we can emulate the effect through diet, lifestyle and skin care. Essentially, the Venus Effect represents ideal feminine beauty. VENeffect restores and maintains this peak vitality in a skin care line completely designed to capture the "Venus Effect.”
The Estrogen/Collagen Connection
As the influence of estrogen declines from its peak in our twenties, our skin loses elasticity resulting in fine lines, wrinkles and loss of skin tone. This type of aging, universal for all skin types and ethnicities, affects all women beginning in their late twenties.
Science has long proven that estrogen plays a vital role in support of total body collagen. Collagen is the main connective tissue that holds us together. It is a vital component of most structures in the body and plays a role in the support of skin, muscle and bone. Estrogen supports collagen through its receptors, tiny "locks" that exist all over the body which are activated by "keys": the estrogen molecules. These receptors are known to exist in skin; in fact, there are more estrogen receptors in the skin of the face than the skin of many other parts of the body. This is evidenced by the glow in a woman's face during times of peak hormonal vitality.
The solution for skin is to offer another "key" with plant derived phytoestrogens found in the VENeffect Anti-Aging Skin Care line.
Phytoestrogen Technology
What are Phytoestrogens?
Phytoestrogens are plant-based molecules that are structurally similar to human estrogen and provide a safe and effective way to preserve and restore benefits to skin. They have been studied for more than 50 years and used in treatments for wound healing, cancer recovery, and are key elements of a healthy diet. VENeffect is the first line of skin care dedicated to sourcing phytoestrogens for the purpose of reversing the signs of hormonal aging.
Where are Phytoestrogens sourced?
Phytoestrogens are found in the seeds, nuts, roots, and sometimes in the bark of many plants. Some of the healthiest foods we eat, such as beans, nuts, and berries, are rich in phytoestrogens. For cosmetic purposes, the founders of VENeffect have searched the world to find the most potent and effective forms of phytoestrogen for use in their skin care products.
Notable features of phytoestrogens:
- Increase collagen content
- Increase hyaluronic acid production (the dewy substance that gives us the glow)
- Improve skin elasticity
- Anti-inflammatory
- Anti-oxidant
- Photo protective
- Improve wound healing
The VENeffect line offers breakthrough anti-aging skin care products that source their potency from a proprietary blend of phytoestrogens to safely and effectively preserve and restore the youthful glow of healthy, vibrant skin.